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How To Use Twitter To Get Customers!

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Let’s Look at how you can use Twitter to help you drive traffic to your various real estate marketing websites…

You may or may not have a Twitter account for your real estate investing brand already, but for the purposes of this report, we’ll start at the very beginning.

Log on to www.Twitter.com for easy and Free Signup.

The one thing you really need to concentrate on is your profile and your one-line bio. You have to make yourself sound exciting in 160 characters, as this is what many people will read in making their decision on whether to follow you or not.

You might also want to consider creating a background in order to differentiate yourself and offset yourself from other Twitter users and even other real estate investing brands. Some people create backgrounds that have all their contact details on so that their followers know how to get in contact in other ways than just using Twitter.

Now you are ready to tweet. Before you start looking for followers, make sure you have at least a few tweets to your name as an empty page is a turn off when asking people to follow you.

Tips on Tweeting

A quick warning here! Do not send out too many promotional tweets. A good ratio to have is 9 informational tweets to 1 promotional tweet. This way you will not lose too many followers and keep attracting new ones.

To establish yourself on Twitter, you will want to post lots of good content on your Tweets. You can send your followers links to other articles, press releases, blog posts, etc to get even more visitors to your websites.

Try to keep your posts interesting and personal as this will let people find out more about you and your business. People do business with people they know and trust – and Twitter helps us achieve this.

Ensure that you regularly post tweets, as the more you tweet the more traffic you can send to your websites. Followers are more likely to stick with people who Twitter often, so set up some kind of tweeting schedule.

A good way to convert followers into customers is to send tweets about free seminars, or video training that they can attend, with a small sales pitch at the end.

Re-tweeting is a good habit to get into as well, as this will help you get followers in the real estate investing social media ecosystem. Re-tweeting is where you tweet about another tweet that somebody else made. By re-tweeting what you find interesting it provides value to your followers, and if they like what you refer them to they will begin to trust you. You will also start to build good relationships with the original tweeter, who may very well return the favor and re-tweet your interesting tweets.

Finding Followers

Next, we need to look for followers. Over the long term, the best way to do this is to post great content. If your tweets are interesting enough, people will follow you without you having to do too much work.

But in the early days, how DO you get people to follow you?

A good strategy is to look at the other people who are operating in your niche. Find them on Twitter and then look at who their followers are and follow them.

You should find that quite a few people and influencers in the real estate investing ecosystem will return the favor and follow you back.

Now that you’ve got a few followers, you become more credible to other Twitter users. Post good content and make your Tweets interesting and you can easily start to build a loyal following.

Twitter Tools to Help

In an ideal world, we could easily spend hours on Twitter, but this is not always possible and there are tools available to help us make the most of Twitter.

Some people send tweets every day, and although this is a good idea we don’t always have the time. A useful tactic is to schedule tweets ahead of time with a social media management tool, like Social Pilot, which means we can automatically post prepared tweets at predetermined times.

There are so many tools available for Twitter way too many to mention here, so do a Google search for ‘Twitter WordPress plug-in” and “Twitter tools business” to open your eyes to the amazing variety of what is available.

Twitter Checklist

Here is a little Twitter checklist that you can keep next to your computer to help you make the most of Twitter as a traffic generating tool:

– Shout to the world that you’re on Twitter
– Send informational Real Estate investing relevant tweets regularly. (Remember our ratio – 9 informational: 1 promotional)
– Re-tweet any good tweets you come across
– Reply to the tweets addressed to you, as this builds relationships
– Pay attention to the kind of tweets you’re sending (make them personal and sometimes talk about everyday stuff.

People love to gossip, but that doesn’t mean your brand has to engage in its more destructive side.)

– Listen to what people are tweeting – can you help?
– Build relationships
– Enhance your reputation
-Discover How To Use Twitter Effectively To
Brand Your Real Estate Investing Business

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How You Can Make Money With Google Adwords

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When talking about the Internet as a legitimate place for trade and commerce, one can’t help but speculate the costs a real estate investing company runs in advertising campaigns in hopes of building and selling to a viable online market for real estate assets.

However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched its two-fold advertising programs, Google Adwords and Google Adsense. In essence, these two advertising programs allows for both advertisers and websites that host advertisements to make money with usage.

What is Google Adwords?

Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system (PPC). An Advertiser only pays for his ad placement only when a searcher clicks on his ad link, regardless of a sale. That is the PPC System. fees other commercial websites would put upon an advertiser when he or she wishes to put up an ad there, even if he or she generates no traffic at all from that ad placement.

How does Google Adwords work?

What advertisers do when signing up for Google Adwords is also designing a textual advertisement of the product or service they are offering. They also submit a list of relevant keywords to the service or product they offer. These advertisements will appear on the right-hand side of a Google page.

However, one may have guessed that the huge volume of businesses under various categories may indeed end up with similar keywords in mind for submission in Google Adwords. Google Adwords has devised a bidding system for keywords alongside a content relevancy system to determine which company gets which keywords.

In the bidding system, advertisers bid and compete for advertisers. Auctioning off keywords usually start at around 5 cents, and it is through this system that various advertisers try to outbid their competition. However, owing to the fact that this may seem as though relevance and advertising placements are completely based on an advertiser buying his or her place, Google Adwords also takes into consideration through an automated computer system the relevance of the content of the website to the keywords submitted to the system.

How does Google Adwords look like after all this work?

The Google ad appears usually on the right-hand side of the page that’s signed up to host various Google Adwords advertisements. The company’s advertisement will appear only when the keywords under which it ad was listed was directly searched for by the web searcher. Again, payment for the advertisement placement only happens once the searcher clicks on the ad.

How can one minimize the costs of the Pay-Per-Click (PPC) system while maximizing profits from sales and purchases?

Google Adwords, unfortunately, is not a no-brainer earning system for a company advertising products or services. It requires a little bit more common sense; after all, it is of interest to minimize still the costs of the Pay-Per-Click system. If searchers keep clicking on ads without these clicks turning into tangible purchases, a company would end up paying more to Google than receiving profits from the traffic brought in to the website.

Simply put, minimizing PPC system costs will only happen if the more serious buyers are the ones clicking the advertisements put up on Google Adwords.

The first step into making this scenario happen is by not being in the top portion of the preferred keywords. While indeed, being on the top three of the most preferred links would generate more clicks than placing lower in the ranks, it would also mean inviting the clicks of a variety of searchers, the interested buyers, the curious searchers, the leisurely searchers not really looking for anything in particular, and the searchers completely clueless about what they are looking for and would keep on just clicking on to find out more.

Obviously, without targeting the people clicking on the advertisements, the PPC system costs will add up, without necessarily meaning purchases.

However, by being in the latter portion of the list, there is a greater propensity that the traffic being generated comprises those searchers who are seriously seeking to purchase a product or service. Even being on the second page of the search page may not be a bad thing; after all, these are the search pages found only by those who are seriously out to buy a product, and are those accessed by usually the more informed and intelligent buyers.

Moreover, sales will be greatly maximized by increasing relevance of content in the website and keeping all the links alive. By having more relevant and targeted content, a company avoids having its advertisements being clicked by people who get confused as to what the advertisement really is for. Live links keep assuring relevant traffic flows into the site, and even the continued featuring of the advertisement on other pages.

At the end of the day, Google Adwords is a viable tool in order to increase traffic to ones e-business if used in the most efficient way possible. Target Traffic truly looking to purchase a product or service, minimize irrelevant clicks. This way you can assure your profits are bigger than the costs you pay for your Google Ad.

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